Meet the new class of technology workers
reshaping how businesses adopt, manage, and
scale technology

Digital authority is shifting. A new class of cross-functional worker is emerging outside of IT, making technology decisions that reshape entire digital ecosystems. 

Across the enterprise, these new digital roles are changing the way IT operates, and distributing responsibilities across the organization.

50% of digital workflow decisions are now made outside IT

70% of new technology adoption starts within business units

50% of business decisions will be augmented or automated by AI by 2027

60% of organizations say digital infrastructure budgets misaligned with business needs

$700B+ in annual spend is now directly influenced by new digital leaders

Businesses have learned that digital transformation is a mindset, not a project. Instead of forcing new technology requirements onto legacy roles, they’re creating dedicated digital roles—leaders, architects, and practitioners—to drive continuous improvement.

Today’s digital natives, in dedicated roles—like Digital Workflow Managers and AI Data Analysts—move faster, decide differently, and drive new purchasing processes.

This isn’t a trend. It’s a structural shift. Vendors, partners, and stakeholders must adapt to new decision-makers and executive sponsors new ways of working.

We connect, research, and empower the professionals shaping tomorrow’s digital enterprise—across operations, orchestration, sovereignty, and experience.

We’re the independent research organization studying these emerging roles. We connect and empower technology stakeholders through primary research and dialogue, developing the shared language the industry needs to understand this new landscape.

• Digital Operations: Managing digital talent, assets and infrastructure

• Digital Orchestration: Connecting platforms, data and workflows

• Digital Sovereignty: Managing control, compliance, and data access

• Digital Experience: Elevating digital interaction