The DDM Council is excited to launch a new study, with a focus on emerging roles and new job titles in Digital Workplace Management and Digital Experience Management. If you have a job title in this domain, you’re a pioneer! You’re on the leading edge of a technology shift that has been building for decades, in which critical decisions about technology are no longer governed and managed exclusively by IT, but are distributed to front line workers with technical knowledge and experience.
These two domains, Digital Workplace and Digital Experience, are a fascinating representation of a much broader trend. (There are a number of closely related terms for these titles and roles, but these are the two representative ones).
This is the front line where technology adoption is shifting from a centralized expert role to a distributed digital worker role in advance of AI acceleration
Digital Workplace Management focuses on technology used to create and manage hybrid office workspaces. Digital Experience Management focuses on enabling and empowering employees’ use of these workplace technologies in a safe and productive manner. Digital Workplace Management seems to have emerged from the infrastructure side of the business, while Digital Experience Management seems to have emerged from the HR side of the business. Both transfer critical technology decisions from a centralized IT organization to a corporate department, where a “digital native” is hired with technology experience, rather than legacy workers being trained to manage the new technology.
In our estimation, this is the front line where technology adoption is shifting from a centralized expert role to a distributed digital worker role in advance of AI acceleration. It represents the convergence of several critical technology trends, including the evolution of IT, Digital Transformation, Cloud Computing and AI automation. We believe it’s the signal of a major shift in enterprise business organizations, and if you’re in one of these roles you are one of the first to be able to see and understand what is happening on the inside.
We want to talk to you!
We are currently conducting both personal 1-1 interviews and short surveys of about 15 questions. We’d like to understand what you’re seeing, what support you have from stakeholders in your organization, what challenges you face, how you view the technology available to you, and your outlook for how you will be successful in your role.
When the interviews and surveys are complete, we will draft a report and you’ll be the first recipients of our findings. We will have follow on opportunities for dialog, debate and conversations about the trends and challenges in your space.
A special thanks to RovaUnify in Toronto for inspiring and supporting this first report.
