The Digital Decision Makers Council didn’t start with a plan. It started with a problem.
How do you start a dialogue with technology decision-makers in a marketspace that has become so transactional that every person in IT has a sales target on their back—and their contact and personalization profiles are traded across dozens of lead-gen data marts?
How do you connect with people in a marketplace so flooded with AI-generated content—more offers, more pitches—that nearly every communication is a personalized promotion designed to sound like your most trusted advisor?
There has never been a greater need for decision-makers to have trusted resources to make sense of the digital world they inhabit—and to understand the tools available to do their jobs well. The market should be a crucible of technology development, not an AI-automated shooting gallery of sales targets.
Digital Decision Makers imagines a community of technology stakeholders in a cooperative sphere of development: buyers and sellers, practitioners and developers, architects and integrators, manufacturers and service providers, end users and analysts. Instead of narrowing the world to a closed ecosystem that favors more efficient sales, DDM looks to expand the circle to all digital stakeholders who share a common interest in making thoughtful, informed technology decisions.
That common interest is simple: gaining knowledge of and access to the most effective technologies available to get the job done—without messaging manipulation or excessive marketing spin.
A Digital Decision Maker isn’t just a technology buyer. They’re someone who understands how digital systems shape decisions themselves, and takes responsibility for shaping those systems with clarity, accountability, and purpose.
The Digital Decision Makers Council sees three converging trends creating this moment:
- The 20-year drive to move technology decisions out of the IT silo. From SaaS to cloud to no-code development, the barrier to adopting technology tools has steadily declined.
- The rapid adoption of AI systems and agents. Just as technology decision-making moves beyond IT, technology operations move beyond human hands.
- The rise of generative content and automated marketing. It’s becoming nearly impossible for decision-makers to find an objective voice—much less know what’s real.
The stakes have changed.
Technology no longer just supports the business. It defines how the business operates, how people are evaluated, how resources are allocated, and how trust is won or lost. A bad decision isn’t just inefficient, it can ripple through systems and workflows in ways no dashboard can undo.
Times like these demand more organic content, primary research, and authentic dialogue among peers. And yet what we’re getting is far less.
Digital Decision Makers seeks to counter this tide by moving beyond business silos, beyond job titles, beyond IT—to recognize the shared human responsibility in understanding and guiding the technologies we adopt to move business forward.
We’re just getting started. We’ve launched our first primary research survey into the domain of Digital Experience and Digital Workforce management. As we progress through this first round of research, we’ll begin adding opportunities for membership, sponsorship and direct engagement.
If you’re someone who sees digital decisions not just as transactions, but as acts of stewardship—we’d love to have you join our community.
Chris Kenton
Executive Director
